Non-Food and Near-Food Categories
Blue Square continues to expand its sales of Non-Food (home textiles, toys, housewares, “dollar store” items, etc.) and Near-Food (including health and beauty aids, baby supplies, cleaning supplies, etc.) items as a key to building its revenues and profits.
In line with this approach, Blue Square owns 60% of Hamachsan Hamerkazi Kfar Hasha’ashuim Ltd. (Central Warehouse/Toy Village), which sells toys, “dollar store” items, houseware, baby products, etc. through a chain of franchise stores and through non-food sections in the Mega stores.
As part of its growth strategy and goal to strengthen its positioning and expand its offering, Central Warehouse/Toy Village acquired the controlling share of Vardinon Textile Ltd. (TASE:WRDT) in April 2007. Vardinon Textile is one of Israel's leading textile designers and retailers.