Blue Square - Food Retail
Blue Square is one of the two leading supermarket chains in Israel. With three supermarket brands and 180 stores, Blue Square provides millions of satisfied customers with value for money and an enormous variety of high-quality items and services.
Blue Square’s three brands include:
- MEGA: Israel’s leading supermarket chain, with large stores that offer a vast variety of food and non-food items at everyday fair prices
- MEGA IN TOWN: neighborhood stores that offer personal service and products to address local needs
- SHEFA SHUK: hard-discount stores that also address the particular needs of the Orthodox community
As proven through ongoing, independent surveys, the Israeli public rates each of these formats as providing extraordinary value for money.
Blue Square is currently carrying out an expansion program with the goal of making all three of its brands accessible to each and every Israeli shopper. In addition, Blue Square continually evaluates the market to assure that its brands meet the needs of the Israeli population.
In addition, Blue Square operates an online shopping service called Blue Center.