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You Credit Card and Customer Loyalty Program
Blue Square launched the You credit card and Customer Loyalty program together with Dor Alon, an associated company from the Alon Group. Blue Square and Dor Alon together represent two of the major categories on the monthly "spending list" of an average Israeli family - Food and Fuel.
The You club leverages the strength of the Alon Group and is designed to provide loyal customers of the Alon Group of companies with special benefits and true value for their money.
The You credit card provides customers with exclusive benefits, such as a cash-back mechanism, special monthly coupons, discounts and benefits at Alon subsidiaries, and at other businesses that join the Loyalty Plan.
This club plans to become a platform for offering a variety of new products, such as vacation packages, personal loans and others.
In connection with the establishment of the Loyalty Program, Blue Square and Dor Alon purchased 49% of the shares of Diners Club Israel Ltd., subject to agreed upon conditions and milestones.
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